My work Portfolio
Dandaninn Inn in Hokkaido, Japan
Services Offered: Website optimization recommendations, Facebook Fan Page management, website data analytics, and advertising operations
Challenge: The B&B has been open for a year with a high rate of repeat customers but faces challenges in attracting new customers due to low brand awareness. Additionally, the website UX is not user-friendly and lacks clear instructions to guide users toward completing a conversion (e.g., making a booking).
Strategy:
For long-term website management with a focus on conversions (e.g., bookings, purchases, calls, etc.), a website improvement proposal
was presented. I provied a proposal on website design, website speed, and SEO strategies. Google Analytics was installed to monitor data like user behavior and preferences on the website. Effective data sources would help establish or maintain good brand awareness and continuously optimize online advertising and website content to achieve better user traffic and online booking conversions.
Results:
The website achieved a high conversion rate of 6.85%. For keywords related to “B&B,” the ads ranked all in the top three, while travel-related keywords averaged a rank within the top five. Further insights into the target audience and countries I was gained through Google Analytics. The clients were very satisfied with all the result
C12 Homes Realtor/Broker Toronto
Challenge: The account had an overwhelming 65% of inactive followers. Additionally, 15% were peers, 10% friends, with a mere 1% of potential buyers. The realtor, due to his hectic schedule, struggled to post consistently and provide valuable content.
Solution: I collaborated with the realtor to craft a tailored strategy and detailed content plan. By preparing an advanced content calendar, I streamlined the posting process for him. I also implemented a weekly story strategy to engage the audience further. Within just a month,
Results:
The results were impressive:
Engagement with non-followers surged by 1333%.
Engagement with followers rose by 260%.
Reach expanded by 3433% among non-followers.
We also saw organic growth with 12 new potential buyer followers.
Centanet Real Estate Company
Challenge: An international Asian brand entering a new market with a very limited budget.
Service: Platform planning, media budget allocation.
Strategy: Enhancing keyword search, utilizing GDN (Google Display Network) for brand exposure, employing A/B testing, and remarketing to reinforce the brand and stimulate conversions.
Results: The average conversion rate is 2%-4%, and the keyword click-through rate (CTR) is 0.10%-0.15%.
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